Bill Falcon

General Manager/Design Consultant

Originally from Cleveland, Ohio, Bill Falcon has over 20 years experience in the hospitality industry and has been designing unforgettable special events since 2001. He is best known for “outside the box” thinking and pushing the boundaries of expectations while providing extraordinary service to each and every client. Bill, a Certified Hotel Administrator (CHA), started his career in the hotel management and event planning arena in 1996. He has held leadership and operational roles in large national organizations, chic boutique hotels and historic properties. His opportunity to work historic properties created a passion that remains today as he works with unique and architecturally significant buildings redefined for current, contemporary purposes.

Bill is also keenly aware of the importance and connection of community and welcomes opportunities to work with non-profits in creating their special events. He has personally served on local non-profit boards and chaired numerous fundraising events. Bill is glad to share his wisdom, experience and passion with those seeking to create an extraordinary event for their organization.

Bill and his two dogs, Caira and Yoshe, live just outside of downtown Greensboro where they enjoy all that the Triad has to offer.

Brad Semon

Managing Partner

Brad Semon has set the standard for culinary excellence in Greensboro through his innovative style, endless pursuit of the unique and his creative culinary abilities. He has spent a lifetime cultivating a passion and gift for transforming an ordinary event into one that is truly exceptional.

Brad was the founding Chef and Partner of Southern Lights Bistro and Prizzi’s Trattoria in Greensboro.  In 1993, he started The Painted Plate Catering in The Forum Mall. In 1996, he relocated The Painted Plate to a free-standing facility on Church Street, providing a full-service, on-site banquet hall in addition to top notch catering services. Since its beginning, The Painted Plate has become the Triad’s premiere caterer for events of all sizes, from weddings and social gatherings to Bar/Bat Mitzvahs, corporate, and community events.

In 2003 Brad and a group of partners who were committed to the revitalization of Downtown Greensboro, renovated the former Thalheimer’s Department Store into The Elm Street Center, offering two large and sophisticated ballrooms in the heart of Downtown.

ELM STREET CENTER • 203 SOUTH ELM STREET • GREENSBORO, NC 27401 • 336-230-1588